How to Create SMS Campaigns

How to Create SMS Campaigns

How to Create SMS Campaigns  

Edmingle allows you to send SMS campaigns through integrated providers like MSG91. Use this channel for important alerts, quick reminders, or feature announcements. Before starting, make sure your SMS gateway (e.g., MSG91) is connected.

📲 SMS campaigns are billed based on your DLT and SMS provider plan. Charges are not handled by Edmingle.

Step 1: Connect SMS Integration

  1. Go to
    Settings → Integrations → Notifications tab
    Integration

  2. Scroll to the SMS section

  3. Click Connect on your preferred provider (e.g., MSG91)

  4. Fill in the required fields:

    • Integration Name (e.g., Promotional Edmingle)

    • Auth Key

    • Sender ID has to be in 6 characters.
      SMS Mask

    • Entity ID (as per DLT registration)

  5. Click Save

    Set up Promotional Integration

Once done, this integration will be available when creating your SMS campaign and templates.

Step 2: Enter Basic Campaign Details

  1. Go to Marketing → Campaigns

  2. Click Create New Campaign

  3. Enter a Campaign Name (e.g., SMS Launch)

  4. Select SMS as the channel (alongside others like WhatsApp, Email, or Push if needed)

  5. Choose Delivery Time:

    • Immediately

    • Or set a Specific Time
      for scheduling
      Basic Details

Step 3: Select Your Target Audience

You can target learners through three methods:

  • Select Learners Manually

  • Select a Segment (based on events, batches, etc.)

  • Upload CSV
    (bulk upload)
    Select Audience


Step 4: Build & Test Your Campaign

Select or Create a Template

In Step 3 – Build & Test, SMS messages require a template with a valid DLT Template ID.

To use an existing one:

  • Select your Template from the dropdown

  • Ensure the associated DLT Template ID
    is present
    Select a template

To create a new SMS template:

  1. Click Create Template
    Fill in:

    • Template Name (for internal reference)

    • Integration (choose your SMS account like MSG91)

    • DLT Template ID (mandatory per TRAI guidelines)

    • Message Body – Enter the full text of the message
      (Placeholders can be added for personalization.)

      Creating a new SMS template

🧠 The number of SMS segments may vary based on message length and placeholder values.

Test & Go Live

  1. Enter your own mobile number under Test Your Campaign

  2. Click Test to preview how the SMS will appear

  3. Click Go Live

  4. Confirm in the popup

 ðŸ”’ Campaigns cannot be edited once submitted

Test & Go Live
    • Related Articles

    • Campaigns

      Help Guide: Campaigns Reach, engage, and convert learners across WhatsApp, Email, SMS, and Push—all from your Edmingle dashboard. What is Campaigns? Campaigns is a native tool inside Edmingle that lets you run multi-channel outreach—WhatsApp, Email, ...
    • How to Create Push Notification Campaigns?

      How to Create Push Notification Campaigns? Push notifications are sent to learners using the Edmingle mobile app. You can use this for feature announcements, event updates, or any short and timely nudges. ? These are app-based notifications and do ...
    • How to Create Email Campaigns?

      How to Create Email Campaigns? Step 0: Activate Edmingle Mail Integration Before creating your first email campaign, follow these steps to activate the Edmingle Mail channel: Go to Settings → Integrations → Emails Settings-> Integrations Click on ...
    • How to Activate Whatsapp Campaigns?

      How to Activate Whatsapp Campaigns? To send messages via WhatsApp, you’ll need to first integrate AiSensy and then follow the three-step campaign creation process. WhatsApp campaigns can be used for event reminders, course nudges, and other learner ...
    • System Notifications 2.0

      Help Guide: System Notifications 2.0 A smarter, faster, and multi-channel notification system designed for modern training businesses. This guide helps you understand how to use, configure, and migrate to System Notifications 2.0 on Edmingle. What is ...